Regardless of how long you've been writing website content, it's always good to remind ourselves of what the basic rules are. Whether you're building a new website or just looking to give your content a refresh, bear these points in mind:
1. Forget the Queen's English
2. Remove the waffle
3. Avoid long anything
4. Use bullets & numbers
5. Talk their language
6. Highlight your keywords
7. Use headings
Following these basic rules will help your website visitors to understand what you want to say without them getting bored and switching off.
1. Forget the Queen's English
2. Remove the waffle
3. Avoid long anything
4. Use bullets & numbers
5. Talk their language
6. Highlight your keywords
7. Use headings
Following these basic rules will help your website visitors to understand what you want to say without them getting bored and switching off.
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