Content Marketing Analytics And Attribution For B2b Enterprises

[Guest]

Content marketing is no longer an emerging trend, but is arguably the most important facet of a digital marketing strategy for any business, particularly those in a business-to-business sector. The B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, produced by the Content Marketing Institute, notes that 83% of businesses surveyed have a content marketing strategy and that 70% of respondents report that they have produced “more”, or “significantly more” content over the last 12 months than they did over the preceding period.

[Daljeet]

Using analytics tools, today’s marketers have the ability to glean insights into the customer journey, and better understand how exactly a new customer goes from the initial discovery process to ultimately making the decision to buy.