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We're writing to let you know about a change to Google's Third-Party Policy that might affect how you interact with your clients regarding AdWords.
Around November, we’re launching a new and improved Third-Party Policy. As a third-party partner, here’s what you can expect from the new policy:
a clearer picture of what Google expects from third parties
more insight into why each part of the policy exists
more transparency around what happens if you violate the policy
two new requirements aimed at increasing transparency and accountability of third-party partners
New transparency requirements: Our new third-party policy includes these new transparency requirements.
Management fees
Third parties often charge a management fee for the valuable services they provide, and end-advertisers should know if they are going to be charged these fees. If you charge a management fee beyond the cost of AdWords or AdWords Express, let customers know. At a minimum, inform new customers in writing before each first sale and disclose the existence of this fee on customer invoices.
AdWords or AdWords Express customer IDs
It's important for advertisers to have the ability to contact Google directly with concerns about a third-party partner. To allow Google to properly investigate and ***ist the advertiser, we require that you provide your customers with the customer IDs for their AdWords or AdWords Express accounts when requested. Learn how to find an AdWords customer ID or AdWords Express customer ID.
What it means for you: Almost all third-party partners that comply with Google’s current third-party policy will also comply with the new policy once they meet the added transparency requirements described above. We suggest that you review the new third-party policy to familiarize yourself with each of its requirements. At the same time, you should prepare your organization to respond to customer requests for their Google advertising customer IDs and proactively notify customers of the existence of any management fees you charge for Google advertising services.
Around November, we’re launching a new and improved Third-Party Policy. As a third-party partner, here’s what you can expect from the new policy:
a clearer picture of what Google expects from third parties
more insight into why each part of the policy exists
more transparency around what happens if you violate the policy
two new requirements aimed at increasing transparency and accountability of third-party partners
New transparency requirements: Our new third-party policy includes these new transparency requirements.
Management fees
Third parties often charge a management fee for the valuable services they provide, and end-advertisers should know if they are going to be charged these fees. If you charge a management fee beyond the cost of AdWords or AdWords Express, let customers know. At a minimum, inform new customers in writing before each first sale and disclose the existence of this fee on customer invoices.
AdWords or AdWords Express customer IDs
It's important for advertisers to have the ability to contact Google directly with concerns about a third-party partner. To allow Google to properly investigate and ***ist the advertiser, we require that you provide your customers with the customer IDs for their AdWords or AdWords Express accounts when requested. Learn how to find an AdWords customer ID or AdWords Express customer ID.
What it means for you: Almost all third-party partners that comply with Google’s current third-party policy will also comply with the new policy once they meet the added transparency requirements described above. We suggest that you review the new third-party policy to familiarize yourself with each of its requirements. At the same time, you should prepare your organization to respond to customer requests for their Google advertising customer IDs and proactively notify customers of the existence of any management fees you charge for Google advertising services.