Apple And Google Are Going To Go To War Over Self-Driving Cars

[Guest]

Hidden within the comparisons between tech giants Apple and Google, lies a rather inconvenient fact -- the two companies have distinct (and mostly differing) business models. For Google, its core business is search, while Apple sells premium hardware integrated with software. Even where the two do directly compete, their strategies are different. For smartphone operating systems, Google has taken a mostly open source model to accelerate adoption, opting to monetize user data, mobile search, and transactions through its Google Play Store. For Apple, its highly integrated, "walled-garden" operating system pairs with its hardware and software in order to sell more high-margin devices.

[sonia sharma]

Google and Apple couldn't be more different as it relates to the research and development of an autonomous vehicle. While Apple is extremely secretive in regards to this project, Google is quite open with its efforts. In May, the company announced its vehicles would be on public roads this summer and more recently they have been appearing on the streets of California and Texas.