Google co-founder and Alphabet president Sergey Brin published a blog post this morning announcing Life Sciences as the first new company created under the Alphabet umbrella. The move was expected, as Alphabet CEO Larry Page wrote during the announcement of the new holding company that this area of focus was the perfect example of why Google needed to restructure itself. It's a bold bet with an enormous potential reward, but one that is far removed from Google's core business, and not likely to be financially self-sustaining anytime soon.