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Hence, its new iOS 9 operating system will boast a new feature, called App Transport Security, or ATS, which is supposed to require iPhone app developers to use an advanced security protocol. The idea is to keep the operating system lock tight.Google says it cares a lot about privacy, too. And it says Apple is doing the right thing.But Google also says that not every app developer and mobile publisher will be able to work with Apple’s new standards, at least not yet. So, when those app publishers that aren’t running the protocol meet Apple’s new encryption, their mobile ads won’t run. No ads, less revenue.
