Yahoo to rename Overture

megri

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Join Date: Mar 2004

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#1

Yahoo to rename Overture

03-02-2005, 09:27 PM

Yahoo is hoping to tempt more developers to its search products by providing easier access to its Web service APIs along with programmes and tools. In order to achieve this Yahoo will subsume its Overture web search advertising subsidiary into the main company brand.
Yahoo acquired Overture in 2003 for $US1.7 billion ($2.16 billion) . From early next quarter the Overture Services unit will be called Yahoo Search Marketing Solutions in the United States. For more on this visit http://www.seotalk.biz/archives/2005...verture-brand/

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derry

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04-01-2005, 05:41 PM

Originally posted by megri

...
Yahoo acquired Overture in 2003 for $US1.7 billion ($2.16 billion) . From early next quarter the Overture Services unit will be called Yahoo Search Marketing Solutions in the United States. For more on this visit http://www.seotalk.biz/archives/2005...verture-brand/

Nice sum, I must say; still I think, they shouldn't change the name. Overture is a brand and every brand has its value.
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