Rand Schulman helped create an industry - providing leadership to brand name online marketing and new media products from benchmark vendors; WebSideStory, Keylime Software,WebTrends, Unica, Motally, Viral Heat, Kontagent and others. Schulman has also performed important consulting work in the development of mobile applications at SRI based on their AI work. In 2005 he was named one of the Top 100 B2B marketing executives by B2B Magazine. He is a founder and past board member of the DAA (Digital Analytics ***ociation), and the DMEF (Direct Marketing Educational Foundation). He is a management consultant, and an executive-in-residence at the University of the Pacific for Digital Marketing, New Media. Schulman helped found Efectyv Marketing in 2012.