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CRM systems have their strengths, but the area where they provide the most benefit is from additional applications that support specific business goals. These applications can range from sales productivity tools, such as phone dialing ***istants, to more comprehensive solutions around sales management, contract management or marketing.
Marketing Automation is one of these comprehensive solutions that can dramatically increase the ROI of the investment in your CRM system.
In this white paper we briefly present the key benefits of CRM systems, and show how marketing automation can increase the effectiveness of sales and marketing.
Marketing Automation is one of these comprehensive solutions that can dramatically increase the ROI of the investment in your CRM system.
In this white paper we briefly present the key benefits of CRM systems, and show how marketing automation can increase the effectiveness of sales and marketing.