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Author: Bruce Clay
In keeping with our annual tradition here at Bruce Clay, Inc., I’d like to share with you my forecast of the search climate in 2014. I've analyzed upcoming technologies and user behavior through the lens of search marketing since 1996, and in my eighth annual predictions I explain why I expect to see the jobs of SEOs and users’ online behavior change in the following ways:
Google will introduce enhanced features to local, or Places, results that businesses can buy, much like exists for PPC, or coupons with listings.
Voice search will p*** 30% of all queries across all devices, and searches done on mobile devices will exceed searches done on desktops.
In its battle against spam, Google will broaden its net by penalizing newly defined types of spam, including negative SEO, and further lowering its tolerance for spam we’re familiar with, such as low-quality links.
In keeping with our annual tradition here at Bruce Clay, Inc., I’d like to share with you my forecast of the search climate in 2014. I've analyzed upcoming technologies and user behavior through the lens of search marketing since 1996, and in my eighth annual predictions I explain why I expect to see the jobs of SEOs and users’ online behavior change in the following ways:
Google will introduce enhanced features to local, or Places, results that businesses can buy, much like exists for PPC, or coupons with listings.
Voice search will p*** 30% of all queries across all devices, and searches done on mobile devices will exceed searches done on desktops.
In its battle against spam, Google will broaden its net by penalizing newly defined types of spam, including negative SEO, and further lowering its tolerance for spam we’re familiar with, such as low-quality links.