ROI on Influence Marketing

[megri]

Influence Marketing spans PR, social media, earned media, native media, organic, and few other buzz words that are escaping me now. No wonder pinning down the ROI is confusing at best. Well, prepare to get unconfused :-)

How do you approach the ROI conversation on Influence Marketing?

In this video we break the model down into three distinct buckets and offer few ideas on how to ***ign value to IM outcomes. Enjoy.

[Garima Sharma]

ROI the topic of return on investment with social media participation seems to polarize many marketing, advertising, and public relations pundits, there are a growing number of companies and agencies that are implementing social media marketing and analysis efforts to answer the question firsthand. And shares, blog posts and more are discussed abundantly when it comes to reviewing a campaign using social scoring as the lead means of influence identification.