What stats are most important to review to understand the success of my site?

[Patelsharp]

What stats are most important to review to understand the success of my site.

[Mohit Rana]

The stats you should review to understand the success of your website can vary depending on your specific goals and objectives. However, some common metrics that are typically important for evaluating website performance include:

1. Traffic Metrics:
   • Total Visits/Pageviews: The overall number of visits or pageviews your site receives.
   • Unique Visitors: The number of distinct individuals who visit your site.
   • Traffic Sources: Understanding where your traffic is coming from (e.g., organic search, social media, direct visits) can help you optimize your marketing efforts.
   • Bounce Rate: The percentage of visitors who leave your site after viewing only one page. A high bounce rate may indicate that your site content or user experience needs improvement.
   • Average Session Duration: The average amount of time visitors spend on your site. Longer session durations often indicate higher engagement.
2. Conversion Metrics:
   • Conversion Rate: The percentage of visitors who complete a desired action (e.g., making a purchase, signing up for a newsletter, filling out a contact form).
   • Goal Completions: Tracking the number of times specific goals are achieved, such as completing a purchase or filling out a form.
   • Average Order Value (AOV): The average amount spent by customers in a single transaction.
   • Cart Abandonment Rate: The percentage of users who add items to their cart but leave the site without completing the purchase.
3. User Engagement Metrics:
   • Pageviews per Session: The average number of pages viewed during a single visit.
   • Social Shares: The number of times your content is shared on social media platforms.
   • Comments/Interactions: The amount of user-generated content, such as comments on blog posts or forum threads.
   • Returning Visitors: The percentage of visitors who have been to your site before. High rates of returning visitors can indicate strong brand loyalty.
4. Site Performance Metrics:
   • Page Load Time: The speed at which your website pages load. Faster load times are generally better for user experience and SEO.
   • Mobile Responsiveness: The percentage of visitors accessing your site from mobile devices, as well as metrics related to mobile user experience.
   • Server Uptime/Downtime: Monitoring the availability of your website to ensure it is accessible to users.
5. SEO Metrics:
   • Keyword Rankings: Tracking your site's rankings for target keywords in search engine results pages (SERPs).
   • Organic Search Traffic: The amount of traffic your site receives from non-paid (organic) search engine results.
   • Backlink Profile: ***essing the quality and quantity of websites linking to your site, which can impact your search engine rankings.
6. Financial Metrics (if applicable):
   • Revenue: The total income generated from your website, including sales, advertising revenue, and subscription fees.
   • Profit Margin: Calculating the percentage of revenue that represents your profit after deducting expenses.
   • Customer Lifetime Value (CLV): The predicted net profit attributed to the entire future relationship with a customer.

By regularly monitoring and analyzing these metrics, you can gain valuable insights into the performance of your website and make data-driven decisions to optimize its success.