4 Things Search Marketers Can Do to Ensure a Happy Holiday

[Priyanka]

Here are 4 things paid search marketers should consider to come out on top this season.
1. Promote with product ads.
2. Make room for mobile.
3. Go local.
4. Re-engage with retargeting.

[Mohit Rana]

Ensuring a happy holiday season for search marketers involves strategic planning and execution to maximize opportunities for reaching and engaging with target audiences. Here are four key things search marketers can do to ensure a successful holiday season:

1. Optimize Keywords and Ad Copy for Seasonal Trends: Conduct thorough keyword research to identify high-volume and relevant keywords related to holiday shopping and festivities. Incorporate these keywords into your ad copy, landing pages, and website content to ensure visibility and relevance during the holiday season. Tailor ad messaging to reflect holiday themes, promotions, and special offers to attract holiday shoppers.
2. Implement Seasonal Campaigns and Promotions: Develop targeted advertising campaigns and promotions specifically tailored to the holiday season. Create compelling offers, discounts, and promotions to incentivize customers to purchase from your business during the holidays. Utilize ad extensions such as sitelinks, callouts, and structured snippets to highlight holiday-specific offerings and encourage click-through rates.
3. Leverage Remarketing and Audience Targeting: Utilize remarketing campaigns to re-engage with past website visitors and customers who have shown interest in your products or services. Segment audiences based on past interactions, demographics, and interests to deliver personalized messaging and offers. Adjust bidding strategies to prioritize high-intent audiences during peak holiday shopping periods, maximizing the effectiveness of your advertising budget.
4. Monitor and Adjust Campaign Performance in Real-Time: Continuously monitor the performance of your holiday campaigns in real-time to identify trends, opportunities, and areas for optimization. Track key performance metrics such as click-through rates, conversion rates, and return on ad spend (ROAS) to gauge the effectiveness of your advertising efforts. Make data-driven adjustments to bidding strategies, ad creatives, and targeting parameters to optimize campaign performance and capitalize on emerging opportunities throughout the holiday season.