Pay Per Click Tips - Stick to Your Budget

[megri]

Do the calculations and stick to them. What percentage of your visitors buy? What is the cost of product? and so on. Don't be tempted to start a bidding war against a Pepsi or Wal-mart! Set a bid cap based on your calculation of your visitors' value. You are only interested in showing a profit.

[ginog]

PPC Performance

Hi all,

I wish to deliver some ppc performance tips..how you are estimating the performance of PPC? Many PPC newbies neglect to set up conversions tracking, and base their ***umptions about campaign performance on the number of impressions and clicks, on ad position, and on CTR actually it is wrong!! Those metrics are useful to gauge a campaign's ability to drive traffic to your site -- and especially the ability for a particular ad to attract clicks. But they tell nothing about your campaign's ability to drive sales or leads.
Here's how you should view the most important metrics regarding your campaigns:

The number of impressions indicates how often your ad is displayed, and is a measure of the number and effectiveness of the keywords in your campaign.

The number of clicks and the CTR indicates how well your ad is working to convince those viewing the ad that your site/offer corresponds well to the intent of their search.

The number of conversions and the conversion rate indicates how well your keywords, ads and landing pages are working together to convince PPC-driven site visitors to take the action that is the objective of your site -- usually sales or leads.

Since conversion data is necessary for you to judge how well your PPC campaign is working -- to decide whether you've chosen the right keywords, written compelling ad copy, adjusted your bids to obtain maximum ROI, and designed your landing pages correctly -- it's essential that you set up your site with conversion tracking. I invite your valuable points about the performance of PPC
Thanks,
Gino

[mike2mick]

very very good

very very good.............................................. .........................................