PPC Bid Management Guide

[megri]

Bid management is one of the most complicated parts of PPC, so many advertisers choose to automate using Google AdWords or a dedicated third-party tool. Neither approach is perfect – Google’s automated bidding feature is free, but forces you to give up control and transparency. Dedicated bid management software is more robust, but may cost more than your budget can bear– especially for help with just one piece of the PPC management pie.

So what's the best bid strategy for you? For our new free e-book, PPC Bid Management: Top Bidding Tips from 10 PPC Experts, we asked our favorite PPC pros to answer three questions:

Do you use automated bidding in Google AdWords? Why or why not?
If not, when do you raise and lower keyword bids?
What’s your best PPC bid management tip?

[hrishivardhan]

The given information is useful and and today PPC is more effective. Good job here.

[Garima Sharma]

Such a useful information thanks for sharing this information with us many advertisers choose to automate using either the automated bidding option in Google AdWords or a third-party bid management solution. Both approaches have their upsides and downsides – Google’s automated bidding feature is free, but requires you to give up complete control, and it’s less than transparent.

[Guest]

PPC Bid is the more complicated are of PPC marketing. There are some useful tips to make a PPC Bid to more effective and efficiently.
Use the Bid simulator.
Try day parting.
Don’t Bid more than you can afford.
Experiment from different types of bidding option.