hiii...this is really a good basis question, i would say
1. PPC is a new advertising philosophy. You pay per click only if someone likes or needs your product service AND click on your ad.
2. CPC or cost per click has 2 components: Your bid and your acctual price.
- CPC bid is the amount of money you are willing to pay if someone acctually click on your ads,
- CPC price is the amount of money you are paying as a result of the ad auction.
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