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In 2022, pay-per-click (PPC) marketing remains one of the best ways to grow your business. Though, what worked for your PPC campaigns previously will probably not generate the same results in the years to come. Not only do consumers change, but so does the tech available to marketers. Search engines and social media platforms also introduce their own changes from time to time that you’ll need to keep in mind.
With regards to technology specifically, voice search, virtual reality, visual search, and artificial intelligence are expected to have the biggest impact on how you should approach your PPC campaigns moving forward. On a less exciting note, changes to privacy regulation will also impact brands’ advertising strategies and businesses will have to think of ways to collect first-party data.
To help keep you up to speed with the recent changes, here are 16 of the most important PPC trends to consider. As you’ll see, many of these trends, like video ads, you’re probably already implementing. Though, they’re only expected to become even more important moving forward.
16 Powerful PPC Trends to Adopt in 2022:
1. Voice search
2. Virtual reality (VR)
3. Visual search
4. Video ads
5. Diversification
6. AI and automation
7. Audience targeting
8. TikTok
9. Mobile-friendly options
10. Smart bidding
11. Social media
12. SEO
13. Remarketing
14. Responsive search ads
15. First-party data
16. Benchmarks
Frequently Asked Questions.
With regards to technology specifically, voice search, virtual reality, visual search, and artificial intelligence are expected to have the biggest impact on how you should approach your PPC campaigns moving forward. On a less exciting note, changes to privacy regulation will also impact brands’ advertising strategies and businesses will have to think of ways to collect first-party data.
To help keep you up to speed with the recent changes, here are 16 of the most important PPC trends to consider. As you’ll see, many of these trends, like video ads, you’re probably already implementing. Though, they’re only expected to become even more important moving forward.
16 Powerful PPC Trends to Adopt in 2022:
1. Voice search
2. Virtual reality (VR)
3. Visual search
4. Video ads
5. Diversification
6. AI and automation
7. Audience targeting
8. TikTok
9. Mobile-friendly options
10. Smart bidding
11. Social media
12. SEO
13. Remarketing
14. Responsive search ads
15. First-party data
16. Benchmarks
Frequently Asked Questions.