et your company up for success in 2013 with LinkedIn Company Pages

[megri]

Got mail from Linkedin


Hi Mohnesh,
If your year has been anything like ours – you've been busy! You might have missed all the great new features we've added to Company Pages that help companies showcase their brand and connect with their target audience on LinkedIn.

Now is a great time to get up to speed on these new features, update your page, and engage with your followers and other LinkedIn members.

Best,
LinkedIn Company Pages Team

[Mohit Rana]

Setting up your company for success on LinkedIn in 2013 with Company Pages would involve several key steps:

1. Create a Compelling Company Page: Design a visually appealing and informative Company Page that showcases your brand identity, values, products, and services. Make sure to use high-quality images and compelling copy to engage visitors.
2. Optimize for Search: Use relevant keywords in your Company Page description, headline, and updates to improve search visibility. This will help potential customers and partners find your company more easily on LinkedIn.
3. Regular Updates: Post regular updates to keep your followers informed about company news, events, product launches, and industry insights. Consistency is key to keeping your audience engaged and building a strong online presence.
4. Engage with Followers: Respond promptly to comments, messages, and inquiries from your followers. Encourage discussions and interactions by asking questions and soliciting feedback from your audience.
5. Share Valuable Content: Share a mix of content types, including articles, blog posts, videos, infographics, and industry reports. Focus on providing value to your audience by sharing educational, informative, and entertaining content that aligns with their interests and needs.
6. Promote Company Page: Promote your Company Page across other marketing channels, such as your website, email newsletters, and other social media platforms. Encourage employees to add your company to their LinkedIn profiles and share updates with their networks.
7. Utilize LinkedIn Ads: Consider using LinkedIn Ads to promote your Company Page and reach a larger audience. You can target your ads based on criteria such as location, industry, job title, and interests to ensure they reach the right audience.
8. Track Performance: Use LinkedIn Analytics to track the performance of your Company Page, including metrics such as follower growth, engagement, and content effectiveness. Use this data to refine your strategy and optimize your efforts for better results.

By following these steps, you can leverage LinkedIn Company Pages to enhance your company's online presence, build brand awareness, and engage with your target audience effectively in 2013.