1. LinkedIn groups are a great way to establish a business as a thought leader in its industry and generate new leads.
2. Facebook is a good platform to build brand awareness, so businesses should consider paid content on Facebook to grow their following, of which there are two options: boosted posts and ad creation.
3. One of the best ways to harness an audience on Twitter is to host a Twitter chat with a scheduled hashtag discussion.
4. Monitoring competitor social media channels will allow a business to learn about what works and what doesn’t, and where its brand sits in the field.
5. Adapting content, which is useful for small businesses that lack dedicated teams who can customize messaging across different social platforms.
2. Facebook is a good platform to build brand awareness, so businesses should consider paid content on Facebook to grow their following, of which there are two options: boosted posts and ad creation.
3. One of the best ways to harness an audience on Twitter is to host a Twitter chat with a scheduled hashtag discussion.
4. Monitoring competitor social media channels will allow a business to learn about what works and what doesn’t, and where its brand sits in the field.
5. Adapting content, which is useful for small businesses that lack dedicated teams who can customize messaging across different social platforms.
Comment