After Years Of Restraint, Facebook Tries Allowing Gifs In Ads And Page Posts

[Guest]

Facebook refused to fill its site with flashy animated banner ads for a decade. Zuckerberg thought these interrupted the user experience, and could stunt growth. But after reaching near ubiquity and acclimating users to video ads, today the company tells me it’s relaxing its standards and starting to allow businesses to post GIFs as ads and Page posts.

[Daljeet]

If Facebook’s smart, it will take a very aggressive approach to how the News Feed treats these posts in order to preserve the user experience. If they receive even a little negative feedback for being spam or being hidden, they should get banished from the feed.GIFs are the visual equivalent of shouting. You have to really care about the message or you’d prefer they just shut up.