YouTube to provide viewability of ads to advertisers: FT

[Priyanka]

Google Inc`s YouTube is planning to provide advertisers with data on how many of the ads on its internet video service can be seen by viewers, in response to advertiser complaints, according to the Financial Times.

[shilparana]

The move is expected to start by year-end and could attract verification companies including ComScore, DoubleVerify and Integral Ad Science.

[sonia sharma]

YouTube said viewability had long been a concern for its clients, adding: "We're committed to meeting all of our clients' measurement needs through a combination of product innovation and industry partnerships."