Content Marketing: Learn the Basics

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  • SwatiSood
    Senior Member
    • Jul 2014
    • 104

    Content Marketing: Learn the Basics

    Read this guide to learn how content marketing works, plus:

    The importance of content marketing. What is real content marketing? Why is creating great content worth the effort for brands and businesses?
    Why your brand needs a style guide. How establishing a set of guidelines can help keep the content creation process consistent and scalable.
    How has content marketing changed throughout the years. Also, discover the century-old fundamentals that remain relevant today.
    Tips for creating content with a purpose. Understand how to set a goal for every piece of content you create.
    What types of content you can create. Creating content in a variety of formats can help you reach a wider audience. We listed down 100 types of content you can create, with examples.
  • lisajohn
    Senior Member

    • May 2007
    • 359

    #2
    7 Steps to Start Your First Content-Marketing Campaign

    Get a briefer. Your first job is to get a briefer on what content marketing involves. ...
    Research your competitors. ...
    Draw up an editorial calendar. ...
    Set goals and keep them. ...
    Treat your first posts as experiments. ...
    Publish, syndicate and follow up. ...
    Never stop improving.

    Comment

    • Guest

      #3
      Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

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