Great content and attracting inbound links are major elements of your SEO strategy. If you’ve created an exciting blog post or ebook, you’ll naturally want to work on making sure that you are driving as much traffic to it as possible. Part of that strategy should always include internal linking, and understanding how the other pages of your website can contribute value toward your new page.
If you are working on any important campaign, it’s absolutely critical to figure out which of your already great, high-authority pages should be linking to your new page, or what ongoing efforts can continue to build link authority for your site over time. And with great internal linking, ranking for very difficult keyword phrases is made much easier as you share the authority of your other best content with your new efforts.
Great content and attracting inbound links are major elements of your SEO strategy. Part of that strategy should always include internal linking, and understanding, other pages of your website.
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