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AI isn’t lagging when it comes to creating advertisements and personalizing the customer experience. It is in fact, one of the most recent trends in AI.
Recent global research found that nearly 73% of the customers expect a personalized experience when they interact with brands.
Another survey by Boston Consulting Group (BCG) found that the chances of consumers adding additional items to their basket increase by 110% and their spending amounts increase by nearly 40% when they are provided personalized services.
These facts and figures indicate that it is important to wrap advertisements around personalization, segmentation, and other functions, that are nearly impossible to imagine without AI.
AI is thus taking over the field of advertisements rapidly by transforming the world of advertisements right from the entry-level by taking care of audience targeting to ad creations to ad buying.
Recent global research found that nearly 73% of the customers expect a personalized experience when they interact with brands.
Another survey by Boston Consulting Group (BCG) found that the chances of consumers adding additional items to their basket increase by 110% and their spending amounts increase by nearly 40% when they are provided personalized services.
These facts and figures indicate that it is important to wrap advertisements around personalization, segmentation, and other functions, that are nearly impossible to imagine without AI.
AI is thus taking over the field of advertisements rapidly by transforming the world of advertisements right from the entry-level by taking care of audience targeting to ad creations to ad buying.
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