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In this selling tip let's look at Internet Marketing again, but focus specifically on the two main internet search engine strategies: Search Engine Optimization (SEO) and Search Engine Marketing (SEM often referred to as Pay Per Click).
Many marketers consider SEO a long term strategy using best practices. SEO requires time, patience and solid knowledge of creating keyword links that will result in a favorable ranking. SEO best practices are constantly evolving so it is important to stay in tune to changes (see article for additional details).
SEM is a paid placement strategy typically yielding quick results. It is a controlled form of marketing but must be managed closely to avoid being outbid on keywords and paying for ineffective words that do not convert.
This Article does a good job of further illustrating the differences of SEO and SEM and outlining some pros and cons of each. See how you can leverage both strategies to grow your online brand and attract more customers.
Many marketers consider SEO a long term strategy using best practices. SEO requires time, patience and solid knowledge of creating keyword links that will result in a favorable ranking. SEO best practices are constantly evolving so it is important to stay in tune to changes (see article for additional details).
SEM is a paid placement strategy typically yielding quick results. It is a controlled form of marketing but must be managed closely to avoid being outbid on keywords and paying for ineffective words that do not convert.
This Article does a good job of further illustrating the differences of SEO and SEM and outlining some pros and cons of each. See how you can leverage both strategies to grow your online brand and attract more customers.