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Are you scaling your customer community?
Can you imagine having thousands of knowledgeable users of your products and services ready to advise your research and development department? If you’re a customer, do you dream of having products and services that solve your complex business problems, fast answers to your questions, and easy access to people and information that help you do your job?
SMT interviewed Hitachi Data Systems, T-Mobile, and Eloqua-Oracle for an exclusive eBook about their customer communities.
Executives we interviewed consistently cited the following as essential ingredients to success:
Begin by identifying customer issues and opportunities, and then building the social collaboration platform around them.
Put customers at the heart of the community—and never lose sight of them.
Use the self-service approach where customers drive the community. If your organization seeks to gain insights from your customers and help them get the most out of your products and services, these case studies, ideas, and best practices will provide you with some actionable encouragement.
Can you imagine having thousands of knowledgeable users of your products and services ready to advise your research and development department? If you’re a customer, do you dream of having products and services that solve your complex business problems, fast answers to your questions, and easy access to people and information that help you do your job?
SMT interviewed Hitachi Data Systems, T-Mobile, and Eloqua-Oracle for an exclusive eBook about their customer communities.
Executives we interviewed consistently cited the following as essential ingredients to success:
Begin by identifying customer issues and opportunities, and then building the social collaboration platform around them.
Put customers at the heart of the community—and never lose sight of them.
Use the self-service approach where customers drive the community. If your organization seeks to gain insights from your customers and help them get the most out of your products and services, these case studies, ideas, and best practices will provide you with some actionable encouragement.