Tweet
Folks do not like to come across huge blocks of text which are not broken down into bits that are more manageable.
The same is true as far as the quality of the content. Why provide only a few bits of wisdom, when you can pack valuable information into every sentence?
People would much rather find many pearls of wisdom, than have to sift through page after page, only to find sparsely placed helpful content.
Power Web copy is high impact, hard hitting, engaging, as well as informative. It is full of action verbs and adverbs, not adjectives.
It does not use “hype”, or make impossible sounding claims. It takes what is being said, and slams it “out of the park” with crystal clear points that are highly illustrative.
The same is true as far as the quality of the content. Why provide only a few bits of wisdom, when you can pack valuable information into every sentence?
People would much rather find many pearls of wisdom, than have to sift through page after page, only to find sparsely placed helpful content.
Power Web copy is high impact, hard hitting, engaging, as well as informative. It is full of action verbs and adverbs, not adjectives.
It does not use “hype”, or make impossible sounding claims. It takes what is being said, and slams it “out of the park” with crystal clear points that are highly illustrative.
