Tweet
Using an outside source for search engine marketing (SEM) services can help your search campaigns take that leap from average to an incredibly valuable and quantifiable investment. But how do you justify the cost to your management? Can you show a positive economic impact resulting from an SEM or paid search services contract?
Commissioned by the Covario search agency, Forrester Consulting used its Total Economic Impact™ (TEI) methodology to produce a case study that focuses on the financial impact and return on investment of Covario's SEM services for a global direct response company.
Featured on this LIVE webcast will be Forrester's TEI Project Director, Reggie Lau, who will walk you through the financial impact of Covario's paid search program for this global direct response company. Reggie will explain the financial model and the framework of the study so you will be able to ***ess your personal potential Total Economic Impact using techniques similar to those that will be illustrated in the case study.
To complement the TEI case study findings, guest speaker Forrester Vice President and Principal Analyst Shar VanBoskirk, will kick-off the webinar with comments about the evolution of search into what she calls "Discovery Marketing."
Attend this webcast and learn:
•The latest developments in search marketing, especially relative to paid search
•The financial model and framework to estimate your TEI for Covario's SEM services
•TEI data points from an independently researched case study
•Ask your personal questions to the experts LIVE!
Bring your questions, we will have a LIVE Q&A with Forrester following their presentations.
Commissioned by the Covario search agency, Forrester Consulting used its Total Economic Impact™ (TEI) methodology to produce a case study that focuses on the financial impact and return on investment of Covario's SEM services for a global direct response company.
Featured on this LIVE webcast will be Forrester's TEI Project Director, Reggie Lau, who will walk you through the financial impact of Covario's paid search program for this global direct response company. Reggie will explain the financial model and the framework of the study so you will be able to ***ess your personal potential Total Economic Impact using techniques similar to those that will be illustrated in the case study.
To complement the TEI case study findings, guest speaker Forrester Vice President and Principal Analyst Shar VanBoskirk, will kick-off the webinar with comments about the evolution of search into what she calls "Discovery Marketing."
Attend this webcast and learn:
•The latest developments in search marketing, especially relative to paid search
•The financial model and framework to estimate your TEI for Covario's SEM services
•TEI data points from an independently researched case study
•Ask your personal questions to the experts LIVE!
Bring your questions, we will have a LIVE Q&A with Forrester following their presentations.