What is a banner exchange?

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  • megri
    Administrator

    • Mar 2004
    • 968

    What is a banner exchange?

    What is a banner exchange?

    A banner exchange is a group of web sites that exchange advertising with each other. Each web site has an banner advertisement that displays other web sites' banners. By displaying ads on their web site, banner exchange members generate free advertising for their own banners. Here is an example of a banner (468x60 pixel GIF image);

    We are the middle man in the process, delivering and rotating banners on your web site with each request. When a banner is clicked on, we process the click-thru, and direct the individual to the respective member web site. In return for our services, we capture 1 out of every two banners displayed on our network, and use the ad space for sponsor advertising. Using a banner exchange is a great way to gain exposure for your web site. Your advertising is spread across an array of web sites, maximizing visibility. At this time our banner exchange will always be a free service.
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