Count number of followers and likes on several social media accounts with social media tools. These tools will calculate social media popularity of a business. You can also use other webmaster tools for all other statistics information.
The follower information in Instagram Insights doesn't tell you your followers' interests. A way to figure this out is to look at your top posts. In the third step above, instead of tapping on “See more” in the “Followers” section, tap on “See more” in the “Posts” section.
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