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IBM Software Tracks Blogs, Web Content to Capture Buzz, Spot Trends Around Companies, Products and Marketing Campaigns
IBM today introduced a new software solution that enables businesses to make sense of the explosion of information from emerging social networks on the Web to deliver new insight into brand reputation and customer, competitor and public opinion about their company.
The proliferation of blogs, news feeds, consumer review sites, newsgroups and articles published daily on the Web has created a phenomenon where public opinion about an organization spreads worldwide, faster than ever before. These sources are filled with insight from consumers, experts and competitors that can be analyzed and used by businesses to make better decisions on products, services and business strategies. This creates a tremendous opportunity for organizations to carefully monitor their image and more quickly address business opportunities, threats, quality concerns or changing public perception.
IBM today introduced a new software solution that enables businesses to make sense of the explosion of information from emerging social networks on the Web to deliver new insight into brand reputation and customer, competitor and public opinion about their company.
The proliferation of blogs, news feeds, consumer review sites, newsgroups and articles published daily on the Web has created a phenomenon where public opinion about an organization spreads worldwide, faster than ever before. These sources are filled with insight from consumers, experts and competitors that can be analyzed and used by businesses to make better decisions on products, services and business strategies. This creates a tremendous opportunity for organizations to carefully monitor their image and more quickly address business opportunities, threats, quality concerns or changing public perception.
